When large brands and corporations look to corner a specific market, their first step is often to create different versions of the same product and sell these within variable price ranges. This enables them to reach a wider consumer base and steal a competitive advantage over their rival firms. Google is the standard bearer when it comes to diversification, and it is just over one month since the brand released its high quality Samsung Chromebook. Despite being released to critical acclaim, this did not stop Google from releasing a budget alternative just weeks later, as the corporation sought to achieve [...]